Barcodes are more than just numbers—they’re a gateway to your product’s traceability, authenticity, and acceptance in the global marketplace. While third-party barcode providers may offer cheaper barcodes, they cannot match the value and security that comes with GS1 barcodes.

GS1 barcodes are globally recognized, ensuring that each barcode is unique to your company and your products. This uniqueness is critical in maintaining traceability across supply chains. With a GS1 barcode, retailers, distributors, and even consumers can verify that your product is legitimate and backed by a global system of standards.

Third-party barcodes, on the other hand, often lack this level of control and oversight. They may work in small or local stores, but they fail to provide the global traceability and verification needed to meet the standards of larger retailers and online marketplaces. Understanding the difference between these barcode types can save your business from operational disruptions, product rejections, and costly corrections down the line.