Next Gen Barcodes
One scan. Richer product data. Ready for 2027 — and beyond.
Next Gen barcodes (2D and digital matrix) carry more than a price lookup. They need an authoritative product record behind every scan. ProductHub is that foundation for GS1-licensed brand owners.
Industry goal: Next Gen barcodes at retail POS globally by the end of 2027 (GS1 Project Sunrise).
Choose how you engage
Pick the path that matches your role. Each stream covers what Next Gen changes for you — brand owners can continue into Foundation Membership when ready.
Brand owners
Connect with consumers beyond price lookup. Publish structured, trusted product data once — ready for Next Gen scans, retailers, and AI discovery.
Read more
Retailers
Next Gen at POS needs richer, real-time product data. See how clean source data from brands supports inventory, expiry, and modern retail operations.
Read more
Solution providers
Retailers and brands are seeking partners who can deliver full-scale Next Gen — POS, inventory visibility, and GS1-aligned product data.
Read moreWhy ProductHub for Next Gen
A Next Gen barcode without reliable product data is just another symbol on pack. Project Sunrise set the industry deadline; the lasting requirement is structured, shared, trusted records.
ProductHub gives GS1-licensed brand owners one authoritative source that trading partners and systems can reuse — including as Next Gen barcodes link physical products to digital content.
Start with Foundation Membership to get your catalogue in shape before retail POS expectations harden.
Get your product data ready for Next Gen
Foundation Membership is how GS1-licensed brand owners start with ProductHub.