The Current Mess
Product data today is fragmented, duplicated, and inconsistent.
- Every retailer asks for the same information in different formats.
- Brand owners re-key data into multiple portals with no feedback.
- Logistics providers work from outdated or incomplete records.
- Nobody knows which version is correct. Nobody owns the truth.
The Shift
Three forces are changing how product data works.
2D Barcodes & Project Sunrise
Traditional barcodes are being replaced. 2D codes carry dynamic data and link directly to digital sources.
Agentic AI
AI systems will soon recommend, validate, and filter products automatically. They need structured, authoritative data to work.
Regulatory Pressure
Governments are requiring more transparency. Traceability, allergens, sustainability claims. All need reliable data.
The ProductHub Approach
ProductHub gives brand owners a single place to publish structured product data.
- You publish once. Your data flows to retailers, logistics, marketplaces, and regulators.
- You control the authoritative version. No more chasing inconsistencies.
- Your data aligns with GS1 standards. It works everywhere.
- You get feedback from the supply chain. You know when something needs attention.
What Brand Owners Gain
Relief
Stop re-keying the same data into dozens of portals.
Control
Own the authoritative version. Update once, update everywhere.
Confidence
Know your data is correct, consistent, and current.
Efficiency
Faster onboarding. Fewer errors. Less back-and-forth.
Authority
Your product truth, published directly by you.
What Comes Next
ProductHub starts with brand owners. The roadmap expands from there.
Now: Brand Owners
Foundation members establish the authoritative source of product data.
Next: Retailers & Logistics
Supply chain partners receive consistent, reliable data directly from brand owners.
Then: End Users
Consumers and AI agents access trusted product information through verified channels.
Join as a Foundation Member
Foundation Membership is open to brand owners ready to take control of their product data.