Why ProductHub Exists
Democratising Product Data — Structured. Shared. Trusted.
The Current State: Fragmented and Duplicated
- Product data lives in disconnected silos across brands, retailers, and logistics providers
- Brand owners duplicate effort for every trading partner
- Retailers maintain their own versions of product truth
- No standardised feedback loops from supply chain to source
- Inconsistencies propagate downstream, causing waste and inefficiency
The Vision: Brand Owners as Source of Truth
Brand owners know their products better than anyone. They should control the authoritative record of product data and publish it once to all trading partners.
- Single source of truth controlled by brand owners
- Publish once, trusted everywhere
- Eliminate duplication and inconsistency
- Receive feedback from the supply chain
Publish Once. Trusted Everywhere.
ProductHub enables brand owners to maintain their product data in one place and share it with every trading partner in the supply chain. Changes propagate automatically.
- One platform for all product data management
- Automatic updates to all connected partners
- Full audit trail of changes
- Notifications when data is accessed or updated
Structured to Global Standards
ProductHub is built on GS1 standards, the global language of business. This ensures interoperability across the entire supply chain.
- GS1-aligned product identification (GTIN)
- Full product hierarchy support (consumer unit → carton → pallet)
- GS1 Digital Link ready
- Standards-based attribute schemas
Supply Chain Feedback Loops
For the first time, brand owners receive structured feedback from across the supply chain. Know when issues arise before they become problems.
- Retailers can flag data quality issues
- Logistics providers can report discrepancies
- AI systems can request missing attributes
- All feedback routed to the source of truth
Regulatory and SNAP Readiness
Regulatory requirements are increasing. ProductHub prepares brand owners for current and upcoming compliance needs, including US SNAP category validation.
- US SNAP category validation service
- EU Digital Product Passport readiness
- Sustainability attribute support
- Regulatory change monitoring
Agentic AI and Future Search
The future of product discovery is AI-driven. ProductHub structures data so that agentic AI systems can find, understand, and recommend products accurately.
- Structured data for AI consumption
- Machine-readable product attributes
- API access for AI agents
- Future-proof data architecture
Join Foundation Membership
Be part of the first wave. Shape the future of product data infrastructure.