Why Brand Owners Should Control Product Data
The case for authoritative product data ownership and what it means for supply chain efficiency.
Fragmented Product Data Is Costing Brands More Than Time
Most brands still manage product data in fragments.
That makes updates slow, costly, and easy to miss.
Before ProductHub
Product data sits everywhere — and matches nowhere.
Retailers ask for different formats. Logistics partners hold different details. Teams keep separate spreadsheets.
Each update becomes a chase. Errors spread across systems. Your product truth gets diluted.
A barcode may scan at checkout. That does not mean your product is 'known'.
Click the image to view full size.
Wasted time. Repeated mistakes. Missed opportunities.
There's a better way to run product truth.
One record at the source. Shared everywhere.
With ProductHub
One authoritative record. Always current. Ready to share.
Click the image to view full size.
ProductHub becomes your product data infrastructure. Brand owners publish once, then propagate updates everywhere.
Data stays aligned to GS1 standards. Trading partners receive the same truth.
Feedback returns to the source, not sideways. This is how brands stay visible, compliant, and ready.
Less Re-work. Fewer errors. Faster Onboarding to New Customers and Channels.
The Market Is Changing Faster Than Most Brands Realise
Four forces are reshaping how product data must work.
Next Gen Barcodes & 2027
2D and digital matrix codes are arriving at retail POS. Brands need structured product data behind every scan.
Explore Next Gen BarcodesRegulatory Compliance
SNAP is only the beginning. Traceability, allergens, sustainability and digital compliance all depend on reliable product data.
See regulatory changesAI Product Discovery
AI agents will increasingly choose products for people. Structured, comprehensive data improves visibility and trust.
How AI finds productsShared Data & Transparency
Product data is duplicated across retailers, distributors and platforms. Copies quickly become inconsistent and expensive to maintain.
Why ProductHubPreparation now creates advantage later.
Why Brand Owners Start Here
Brand owners create the products. They should control the authoritative data.
Control
Own your product truth at the source
Efficiency
Publish once to all trading partners
Relief
End duplication and conflicting data
Regulatory Readiness
Prepare for SNAP, DPP, and more
AI Readiness
Structure data for agentic AI systems
Feedback
Receive supply chain insights
Countdown to 2027
-Years
04Months
04Days
09Hours
26Minutes
20Seconds
Industry has defined a goal to enable Next Generation Barcodes, in addition to existing barcodes, at retail point-of-sale across the globe by the end of 2027. Structured product data is what makes them work.
It changes how brand owners publish product truth, how retailers scan and operate at POS, and how solution providers deliver Next Gen to their clients.
Foundation Membership
First 100 companies receive 12 months free. Built to test and refine systems through feedback-driven partnership.
12 Months
Free for Founding 100
50% Off
Companies 101–250
25% Off
Companies 251–500
How It Works
1
Verify Identification
Confirm your GTINs and product identifiers
2
Structure Your Data
Import and organise your product catalogue
3
Validate Against Standards
Align to GS1 standards automatically
4
Share & Synchronise
Distribute to trading partners with feedback
Who It Serves
1
Brand Owners
Now Open
2
Retailers
Coming Next
3
Logistics
Following
4
AI & Data
Future
Platform metrics
Indicative values only. Live metrics launching soon.
306.7m+
Products
~265,000
Products added weekly (approx.)
118
Offices worldwide — serving every country
These figures are indicative. Live platform data will appear here soon.
Insights & News
Insights
Project Sunrise: What You Need to Know
GS1 2D barcodes are coming. Here is what brand owners should prepare for.
Structured Data for AI Systems
How structured product data positions your products for agentic AI discovery.
News
Foundation Membership Programme Open
Applications now open for the first 100 brand owners to join ProductHub.
US SNAP Validation Service Launched
ProductHub now offers category validation for US SNAP compliance.
Platform Roadmap Published
View our quarterly development milestones through 2027.
Own Your Product Truth.
Apply for Foundation Membership and shape the future of product data infrastructure.