Consumer connection
Deliver personalised offers, loyalty rewards, and product stories at the moment of scan — not just a price lookup.
Next Gen Barcodes / Brand owners
Take your brand to the next generation
Traditional barcodes identify a product and its price. Next Gen barcodes carry richer, dynamic data — while still going ‘beep’ at point of sale.
Industry goal: Next Gen barcodes at retail POS globally by the end of 2027 (GS1 Project Sunrise).
An always-on digital window into your brand
Modern consumers expect more information at the moment of engagement — offers, authenticity, sourcing, and how to use or recycle the product. Next Gen barcodes make that possible when the product record behind the scan is complete and current.
Digitising product information also reduces reliance on printed packaging alone: leaner designs, lower reprint risk, and the flexibility to update details without a packaging change.
You hold the GS1 licence. ProductHub is where that authoritative product truth lives so every Next Gen scan resolves to the right data.
What brand owners gain
Leaner packaging data
Move detail off the pack into a digital product record you can update without reprinting every change.
Brand trust on pack
Surface sustainability, authenticity, and ethical sourcing claims from a single trusted source.
Other Next Gen audiences
Retailers
Next Gen at POS needs richer, real-time product data. See how clean source data from brands supports inventory, expiry, and modern retail operations.
Read more
Solution providers
Retailers and brands are seeking partners who can deliver full-scale Next Gen — POS, inventory visibility, and GS1-aligned product data.
Read moreGet your catalogue ready for Next Gen
Foundation Membership is how GS1-licensed brand owners start with ProductHub.