If you’ve been trying to get your products on the shelves of major retailers and have faced unexpected rejection, the culprit might be your barcode. More retailers are adopting GS1-compliant barcoding systems, and products with non-GS1 barcodes are increasingly being turned away.

Why? Non-GS1 barcodes lack the traceability and verification required to guarantee product authenticity and transparency. In today’s marketplace, retailers are prioritizing supply chain security, and they need to ensure that each product they stock can be easily traced back to its source. Barcodes that don’t meet GS1 standards create risks, not just for your business, but for the retailers as well.

By using GS1 barcodes, you ensure that your products are fully compliant with the global standards retailers are demanding. Avoid the headaches and costly rejections by ensuring your products are set up for success from the start with GS1-verified barcodes.