Investor FAQ
Data-Driven: Instead of relying on web scraping or spiders, ProductHub uses verified product data directly from manufacturers and suppliers, ensuring higher accuracy.
Unbiased Results: ProductHub eliminates the bias seen in conventional engines, which often prioritize results based on advertising or paid placements. Users can “Browse without Bias.”
Integrated with ProductHub: The search engine works seamlessly with the ProductHub ecosystem, providing comprehensive product data, images, and documents in one place.
While Google is a powerful search engine, it’s not optimized for the product data needs of supply chains, retailers, or manufacturers. Searching for a barcode on Google may lead to incomplete or outdated results, and the information is often buried among ads or irrelevant content.
ProductHub offers a clear alternative by providing:
- Centralized and Verified Data: We aggregate GS1-compliant product data directly from trusted sources, ensuring accuracy, consistency, and currency.
- Ad-Free Search Engine: Unlike Google, our platform delivers unbiased search results free from ads or paid rankings. This empowers businesses to control their product narratives and provides consumers with trusted information.
- Additional Resources in One Place: ProductHub centralizes product details, safety data sheets, images, and videos, eliminating the need to visit multiple manufacturer websites.
ProductHub operates as a Software as a Service (SaaS) platform, offering tiered subscription plans for product data management.
The platform enables businesses to:
- Manage and enrich their product data.
- Access additional services like DocumentHub (document management) and ImageHub (image management).
Future revenue streams include:
- Leasing data to third parties
- Analytics and Market Research
- Licensing physical ImagingHub sites
ProductHub offers various subscription tiers to suit the needs of businesses, from small enterprises to large-scale organizations. Each tier includes a set number of product listings and features, with options to upgrade as your business grows.
ProductHub is headquartered in Adelaide, South Australia, where our team operates in a cloud-based environment, providing global accessibility and scalability.
While our current operations don’t require a physical site for customer contact, as the business grows and we prepare to launch ImagingHub and other services requiring direct customer interaction, we will strategically choose a location. This decision will be based on where most of our customers are located and where it will best support the growth of both our ImagingHub initiatives and the core Product Data Management platform, ensuring long-term success and operational efficiency.
In three years, ProductHub aims to:
- Be the leading Product Data Management platform globally, managing billions of products across millions of companies.
- Expand into DocumentHub and ImageHub services, fully integrated into the ProductHub ecosystem.
- Launch the first ImagingHub physical sites, leveraging ProductHub’s data platform to revolutionize imaging for manufacturers and suppliers.
- Partnerships with GS1 offices, starting with GS1 USA (330,000+ members) and GS1 AUS (20,000+ members).
- Outbound marketing campaigns targeting c-suite and marketing executives.
- A free trial program to onboard producers and suppliers.
- Future outreach to logistics, transport, and retail sectors.
- Acquisition by a global tech, logistics, or supply chain company seeking to dominate the product data ecosystem.
- IPO, leveraging our scale and recurring revenue to attract public investors.
The Product Data Management market is projected to grow from $17.4 billion to $106.4 billion by 2034.
ProductHub is positioned to:
- Dominate this space with its GS1-compliant platform.
- Expand into document and image management, driving exponential growth.
- Leverage ImagingHub as a future revenue multiplier, complementing the core platform.
- Subscription growth through GS1 partnerships.
- Conservative churn rates of 20% initially, improving with platform maturity.
- Revenue diversification through add-ons and data leasing opportunities.
- Built the world’s largest GS1-compliant product data platform, with over 60 million products live.
- Established partnership with GS1 USA as an Executive Solution Partner.
- Established partnership with GS1 Australia as an Associate Alliance Partner.
- Used AI to categorize 33 million products with over 97% accuracy.
- Developed working prototypes for future features, including DocumentHub and ImageHub.
Key milestones include:
- Scaling ProductHub’s customer acquisition through partnerships and marketing.
- Expanding integrations with GS1’s global offices.
- Completing R&D for ImagingHub.
- Launching DocumentHub’s initial functionality.
Projections are based on:
- Targeted subscription growth from GS1 member companies.
- Tiered pricing plans for suppliers and producers.
- A conservative 2.5% initial adoption rate among GS1 US members (330,000 companies).
- Future revenue streams from DocumentHub, ImageHub, and physical ImagingHub sites.
The addressable market includes:
- Over 1 billion global products requiring GS1-compliant data management.
- Over 2 million companies registered with GS1, including 330,000 in the US alone.
- Opportunities to bring companies using non-standard barcodes into the GS1 ecosystem.
- Adjacent markets in document and image management, which are natural extensions of product data management.
ProductHub is laser-focused on becoming the global leader in Product Data Management.
While complementary services like DocumentHub and ImageHub enhance the platform’s value, they directly support the core ProductHub offering.
The ImagingHub initiative is part of our R&D focus (20% of this round) and will scale only after proof of concept.
Currently, the founder holds 90% of the shares, with 10% reserved upfront for an Employee Share Option Plan (ESOP). This proactive allocation ensures that the ESOP will not dilute new investors’ shareholdings as the company grows.
The ESOP is a strategic initiative designed to attract and retain top talent by offering equity incentives, aligning employee interests with the company’s long-term success. This approach also helps manage operational costs during the early growth phase by offsetting higher wage expenses. This funding round represents the first opportunity for external investors, with shares allocated accordingly to support our expansion and development objectives.
Future equity rounds will be structured to align with strategic growth objectives and investor partnerships.
The valuation reflects:
- The size and growth trajectory of the $17.4 billion Product Data Management market (expected to grow to $106.4 billion by 2034).
- ProductHub’s position as the largest GS1-compliant platform, with over 60 million products live.
- Our potential to expand into untapped revenue streams, including DocumentHub, ImageHub, and the future ImagingHub R&D rollout.
Through our GS1 accreditation and strategic partnerships, ProductHub is designed to serve every stakeholder in the supply chain—from manufacturers and retailers to freight companies and consumers. Our SaaS subscription model ensures scalability, affordability, and continuous innovation, making ProductHub an indispensable tool for the modern supply chain.
- Data Control: Maintain and enrich their product data in one centralized platform, ensuring accuracy and consistency across the supply chain.
- Global Visibility: Connect with distributors, retailers, and consumers globally through GS1-compliant data and ProductHub’s ad-free search engine.
- Cost Efficiency: Avoid costly errors in product labeling and data management by leveraging GS1-compliance tools and automated validation features.
- Enhanced Marketability: Utilize features like Product Attributes, DocumentHub, and ImageHub to improve how products are presented and accessed by buyers.
- Seamless Integration: Simplify data sharing across supply chain partners with API connections and easy updates.
- Accurate Shipping Data: Access up-to-date product dimensions, weights, and handling requirements to optimize logistics operations.
- Improved Traceability: Leverage GS1-compliant product information to enhance shipment visibility and reduce errors in transit.
- Regulatory Compliance: Access safety data sheets (SDS) and handling instructions directly through ProductHub to ensure compliance with transportation regulations.
- Streamlined Communication: Share consistent and accurate product data across the supply chain to avoid miscommunications and delays.
- Operational Efficiency: Reduce time spent on manual data validation by integrating directly with the ProductHub platform.
- Optimized Storage Solutions: Access product dimensions and handling requirements to maximize warehouse space and streamline operations.
- Improved Inventory Management: Utilize enriched data to accurately categorize and track products within storage facilities.
- Enhanced Picking and Packing: Access detailed product attributes and handling guidelines to reduce errors in order fulfillment.
- Seamless Integration: Connect ProductHub with existing warehouse management systems (WMS) to improve efficiency.
- Future-Proofing: Stay prepared for industry changes, such as GS1’s Project Sunrise and the transition to 2D QR barcodes, with ProductHub’s support.
- Reliable Product Data: Access accurate, enriched product information to ensure effective reselling and distribution.
- Searchable Attributes: Use ProductHub’s enhanced categorization system to quickly find the right products for their customers.
- Streamlined Communication: Avoid delays by accessing consistent, GS1-compliant data directly through the platform.
- Market Insights: Leverage analytics and market trends from ProductHub to make data-driven decisions about stocking and reselling.
- Cost-Effective Management: Reduce time and resources spent on manual data validation and product information gathering.
- Comprehensive Product Information: Access GS1-compliant, enriched product data, including images, safety data sheets, and attributes.
- Improved Product Search: Use ProductHub’s advanced categorization and filtering tools to find products quickly and efficiently.
- Operational Efficiency: Streamline purchasing, stocking, and inventory management with accurate, up-to-date product data.
- Better Consumer Experience: Offer customers detailed and reliable product information, fostering trust and loyalty.
- Integration Readiness: Prepare for future industry changes, such as the adoption of 2D QR barcodes, with ProductHub’s comprehensive tools.
- Accurate Product Information: Access trustworthy, GS1-compliant product data free from bias, ads, or ranking manipulation.
- Enhanced Traceability: Easily find details about product origin, ingredients, and certifications, fostering confidence in purchasing decisions.
- Time Savings: Quickly locate the best products for their needs without navigating multiple websites or unreliable sources.
- Transparency: Avoid misleading marketing and access genuine data directly from producers and suppliers.
- Better Choices: Make informed purchasing decisions using detailed product attributes and certifications available through ProductHub.
As GS1 globally transitions to the new 2D standard QR codes through its “Project Sunrise” initiative, ProductHub plays a critical role in assisting members with this change.
Our tools and resources are designed to help companies adopt these new standards seamlessly, ensuring compliance and providing a competitive edge.
A significant issue in the market is the proliferation of unlicensed barcodes sold online by third-party resellers to mainly unsuspecting suppliers and producers.
ProductHub identifies these companies and engages them through outbound marketing, educating them on the risks and limitations of unlicensed barcodes.
We encourage these companies to license their own GTINs through GS1 and leverage ProductHub to enrich and share their product data with the world.
- Dynamic Data Sourcing: When ProductHub encounters a GTIN without corresponding data, our systems dynamically fetch company information via GS1 APIs. This ensures even non-compliant or incomplete data can be included in our platform.
- AI-Powered Categorization: Using Machine Learning, we transformed an initially incomplete GS1 dataset of 33 million products—97% of which lacked usable categories—into an enriched, structured platform with 97% categorization accuracy.
- Enhanced Category System: ProductHub extends the GS1 categorization system with our proprietary Grouping, Variant, Detail (GVD) framework, providing finer granularity and searchability for users.